The innovative financial product comes with a number of useful advantages and interesting opportunities for customers


17 November, Sofia: The largest Bulgarian-owned bank, First Investment Bank (Fibank), and one of the e-commerce leaders in Central and Eastern Europe – eMAG, joined forces in launching an innovative card product. With the new co-branded Visa credit card Fibank-eMAG, customers can pay for their online purchases made on the platform in interest-free monthly installments, without being charged a commission for this option and with up to 12 equal monthly installments available for certain products.

Another important advantage of the Fibank-eMAG Visa card is the participation in a loyalty program. When shopping on, Visa cardholders accumulate bonus points in their account worth up to 10% of the purchase, depending on the product category. The points can then be used as a cash equivalent for subsequent purchases. The revolving Visa credit card comes with insurance when traveling abroad and also, at the customer's request, with accident insurance from FiHealth.

In connection with the launch of the new product, Mr. Nikola Bakalov, CEO and Chairman of the Management Board of Fibank, said: ‘Fibank's card portfolio is extremely diverse, and the Fibank-eMAG card is another fresh addition to it. It combines the convenience of a Visa classic credit card with the option to pay for purchases in monthly installments. We believe that in the long run, our partnership with eMAG will help improve the customer experience and make online shopping even more accessible, inexpensive and enjoyable’.

‘We see more and more people paying online because it’s easy and safe. From now on, there are even more reasons to choose this option and pay with the Fibank-eMAG new Visa credit card. Our new product was developed and customized on the customer specific needs for financing their purchases while also being rewarded with up to 10% from the value of products purchased in loyalty points directly in their account. We believe our partnership with Fibank and the financial product we developed together will upgrade the shopping experience to the next level‘, explains Andrei Popescu, General Manager of eMAG Bulgaria.

“For people across Europe, online purchases are no longer just a convenience but a necessity due to the pandemic. In Bulgaria almost 30% of Visa’s cardholders who traditionally did not shop online in the 14 months before March 2020 are now changing their purchase behavior to more e-commerce transactions. Now thanks to the collaboration between Fibank and eMAG Bulgaria the local customers have the opportunity to pay with their Fibank-eMAG Visa card in a secure, fast and easy way”, said Krassimira Raycheva, Country Manager of Visa for Bulgaria.


eMAG is part of the Naspers group and one of the largest online retailers in Central and Eastern Europe. The group of companies was founded 19 years ago and has the reputation of a multinational e-commerce expert operating in 4 countries (Bulgaria, Hungary, Poland and Romania). eMAG offers nearly 100,000 products in Bulgaria, and in its Marketplace platform more than 900,000 items in various categories including phones, TVs, tablets, home appliances, toys, books, home and garden products, beauty and health, hobbies, fashion and sports. is a shopping destination offering convenient shopping also via mobile application.

About Visa Inc. 

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit  About Visa,  and @VisaNews.


Златко Стоянов

Златко е Мениджър „Корпоративни комуникации”, като се присъединява към екипа на Fibank през 2011 г. в дирекция "Методология". Автор е на статии в корпоративния вестник Fibank NEWS, отразяващи един по-приемлив поглед към сложната банкова терминология. Следи развитието на регулациите и тяхното отражение в дейността на банките. Очаквайте от него разработки, посветени на новостите в банковата сфера.